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Decision Lab - The Connected Consumers - Q1 2021 - 0621.pdf

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The Connected Consumer Q1 2021 PREPARED BY DECISION LAB MAY 2021 Content Introduction TRACKING THE CONNECTED CONSUMERS THE CONNECTED CONSUMERS’ PROFILE Overview Platforms by function Key findings & What it means for Advertisers Our solutions Contact us Introduction Background The Connected Consumer is a quarterly study conducted by Decision Lab starting in 2019. The study focuses on consumers’ online habits, including social media usage, entertainment (music, movies, online videos), as well as online shopping. Data in this report is collected using…

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