New report finds Gen Z loves tech, gaming, snacks, and Shein

Half of the top 40 most popular Gen Z brands were food and beverage companies, more specifically—junk food.

Kids these days are still obsessed with YouTube, even if they aren’t exclusively using it to binge 10 hours of Smosh videos. The video platform is Gen Z’s No. 1 brand, according to a new report from Morning Consult. Back in our day, we had to Ask Jeeves uphill both ways. After YouTube, Gen Z favored tech behemoths Google, Netflix, and Amazon. And growing young adults need snacks for all that Google searching: Half of the top 40 most popular Gen Z brands were food and beverage companies, more specifically—junk food. M&Ms ranked the highest at No. 5, followed by Doritos (8), Kit Kat (9),…

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