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The State of Social Shopping in 2022

influencermarketinghub.com · 2,792 words · saved by 1 readers

Social shopping is the whole buying experience on a social networking platform. Read on to learn about its 2022 trends.

by Geri Mileva Last Updated: October 25th, 2023 13 min read eCommerce Today, practically all social networks attempt to get users to start purchasing in-app. 98% of customers plan to utilize social purchasing to make at least one purchase this year. This is up dramatically from last year when 68% of customers claimed they made at least one social media purchase. It's no surprise that social media channels are now vying for the biggest slice of the pie. And this upward trend shows no signs of slowing down. Social shopping is a hybrid of eCommerce and social media. Adverts and sales are made thr

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