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How Gen Z is using social media - WeAreBrain

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As of the start of 2024, there are 5.04 billion active social media users on the planet – that’s 62.3% of the world’s population. 2023 welcomed 266 million new social media users, translating to roughly 8.4 new users every second. For brands, this presents a wealth of opportunities to reach new audiences and drive brand awareness to the masses. However, the world of social media marketing has been rocked by the latest findings that show a decline in social media usage from a significant demographic – Gen Z. We’re witnessing a shift in how social media is utilised and perceived, partly as a result of ethical dilemmas about social media usage and its effects on society. Understanding these dynamics is crucial for businesses and marketers aiming to effectively engage with this demographic. So, what’s going on with Gen Z’s appetite for social media? Gen Z, also known as Zoomers, describes the generation of people born roughly between 1997 and 2012. The cohort succeeding Millennials make up

How we adapted our marketing strategies for Gen Z in 2026 - WeAreBrain Skip to content How we adapted our marketing strategies for Gen Z in 2026 Date January 5, 2026 Hot topics 🔥 How-to Guides Marketing Contributor David Roman Summarize with AI: As of early 2024, there were 5.04 billion active social media users globally—that’s 62.3% of the world’s population. For brands, this presents massive opportunities to reach audiences and drive awareness. However, we’re witnessing something unexpected: Gen Z, the most digitally native generation, is fundamentally changing how social

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