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There Are Only Two Types of Social Apps - by Peter Yang - Creator Economy by Peter Yang

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"Social media” actually refers to two very different types of apps: Social: “I want to connect with others.” Media: “I want to be entertained.” An app that pursues both at once is destined to lose. Here's why.

Level up your product and creator skills in just 5 min a week. Join 50,000 readers: Dear subscribers, “Social media” actually refers to two very different types of apps: Social: “I want to connect with others.” Media: “I want to be entertained.” An app that pursues both at once is destined to lose. That’s the argument that Preston Attebery makes after studying the founding stories of top social apps. In the interview below, Preston and I discuss: The difference between media and messaging (social) apps Why media apps tend to focus on one format (e.g., short video, live audio) Why…

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