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The Gen Z Marketing Challenge: Focus on Authenticity, Connection, and Trust

wpromote.com · 1,489 words · saved by 1 readers

Marketers shouldn't shy away from Gen Z; learn how to make the case to this digitally savvy generation by building authentic connections based on trust.

For many brands, capturing Gen Z’s attention can still seem like the white whale of marketing—and that’s before we get to the question of how to actually convert them into customers. But why do marketers insist on looking at Gen Z as somehow fundamentally alien, even when compared with millennials? On paper, they look much closer to what might be termed an ideal customer in our digital-centric age: resolutely digital-first, open to engaging brand experiences, perennially online. There are two potential flies in the ointment: first, marketers have gotten too comfortable spending money on the…

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