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Chapter 2: Product Marketing - Startup Sales Narratives — Founding Sales

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From “Founding Sales: Sales for founders (and others) in first-time sales roles” by Pete Kazanjy founder of Atrium Sales Analytics. Follow Pete on Twitter and LinkedIn. Consider checking out How to Use This Book and Who This Book Is For sections to start. Chapter Overview What Is the Right Formation? 15 minute read Building a Cohesive Narrative Qualitative/Quantitative Proof of a Better Solution Pricing Put it all Together The first step on the road to a repeatable, scalable sales process is to build your narrative. That is, craft the "story" you will be presenting to your would-be customers, which will eventually take the form of slides, email templates, spoken messaging, website copy, videos and so forth. Because before you start creating those artifacts, you have to have the framework. Your sales narrative will likely be a recasting of other content your organization may already have documented. For instance, if you already have concrete product narrative, posing customer pain and y

Chapter 2: Product Marketing - Startup Sales Narratives - Founding Sales CHAPTER 2 Baking Your Narrative & Product Marketing Basics 20 minute read From “Founding Sales: Sales for founders (and others) in first-time sales roles” by Pete Kazanjy founder of Atrium Sales Analytics . Follow Pete on Twitter and LinkedIn . Consider checking out How to Use This Book and Who This Book Is For sections to start. Buy the book Chapter Overview What Is the Right Formation? 15 minute read Building a Cohesive Narrative Qualitative/Quantitative Proof of a Better Solution Pricing Put it all Together Introductio

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