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The Arc Product-Market Fit Framework | Sequoia Capital

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Finding product-market fit is the central quest of every early-stage startup. As we have seen over years of partnering with companies before they reached PMF, there are many ways of thinking about and approaching this quest. We walk founders through the following framework during Arc, our company-building immersion for pre-seed and seed stage companies. Rather than diagnosing whether you have product-market fit, this framework outlines three distinct archetypes of PMF which help you understand your product’s place in the market and determine how your company operates. Ultimately, product-market fit is about your product’s place in the world. There are different aspects to how your product fits into the world that you could hone in on—competitive landscape, the technical merits of your product, etc. We think the best way is to start by focusing on how the customer relates to the problem your product solves. There are different kinds of problems, and different ways customers relate to th

The Arc Product-Market Fit Framework By Team Sequoia Finding product-market fit is the central quest of every early-stage startup. As we have seen over years of partnering with companies before they reached PMF, there are many ways of thinking about and approaching this quest. We walk founders through the following framework during Arc , our company-building immersion for pre-seed and seed stage companies. Rather than diagnosing whether you have product-market fit, this framework outlines three distinct archetypes of PMF which help you understand your product’s place in the market and determin

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