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Founding Sales—The Founder Led Sales & Startup Sales Handbook

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Founding Sales is a book on startup sales for founders and other first-time sales staff written by Pete Kazanjy, founder of Atrium Sales Performance Management Software and the Modern Sales Leadership and Operations Community. This book is the distillation of Pete’s experience at TalentBin going from a founder with a product marketing and product management background to early sales guy, early sales manager, and eventual post-acquisition sales leader at Monster Worldwide in addition to his later experience founding Modern Sales, the nation’s largest sales operations, enablement, and leadership community. The book’s goal is to accelerate the learning and success of those who find themselves in a similar spot Pete did in early 2011—don’t know much about B2B sales, and need to figure it out in a hurry. Check out this sister presentation on Founder-Led Sales here. Be sure to follow Pete on Twitter and LinkedIn for more Sales and Leadership insights. Interested in having your company be sal

Founding Sales-The Founder Led Sales & Startup Sales Handbook FOUNDING SALES The Founder Led Sales & Early Stage Go-to-Market Handbook Startup Sales for Founders (and Others) in First-time Sales Roles How to Engage with the Founding Sales Content Ecosystem Register to read the book online join the founder-led sales Q&A Community Join The Founder-Led Sales Factory GTM Accelerator Buy a Physical Copy Buy EBOOK (PDF, EPUB, etc.) OR MP3 Audiobook BUY ON Amazon (New) On Demand Founding Sales AI “Founder Led Sales Coach” Founder Led Sales is the process by which startup founders discover, refine, an

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