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Introduction — Founding Sales

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From “Founding Sales: Sales for founders (and others) in first-time sales roles” by Pete Kazanjy founder of Atrium Sales Analytics. Follow Pete on Twitter and LinkedIn. Consider checking out How to Use This Book and Who This Book Is For sections to start. Chapter Overview What inspired this book? Who is this book for? Why am I qualified to tell this story? Who helped? How to use this book. The two stages of your sales efforts. Part 1: Early Sales and Experimentation (pre-scaling) Link to section In Spring of 2010, our startup, Unvarnished, launched to a massive cataclysm of press coverage, venture capital interest, and general gnashing of teeth. As the world’s first serious attempt at a community contributed reputation system for professionals, or a “Yelp for professionals”, we were featured on the Today Show, covered by many national newspapers, and enjoyed traffic spikes that would be the envy of any newly launched startup. By January of 2011, had we concluded that our concept was a

Introduction - Founding Sales INTRODUCTION How a Product Marketing & Product Management Guy Ended up a Sales Leader at a Public Company 15 minute read From “Founding Sales: Sales for founders (and others) in first-time sales roles” by Pete Kazanjy founder of Atrium Sales Analytics . Follow Pete on Twitter and LinkedIn . Consider checking out How to Use This Book and Who This Book Is For sections to start. Buy Hard Copy Buy the ebook Buy the audiobook Chapter Overview What inspired this book? Who is this book for? Why am I qualified to tell this story? Who helped? How to use this book. The two

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