Founders: #430 How to Write Ads That Sell

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Claude Hopkins was the greatest copywriter of all time. His ideas were so valuable that when he wrote them down in a book the founder of his advertising firm locked the manuscript in a safe for 20 years. When the book was finally published it sold over 8 million copies. David Ogilvy said that nobody should work in advertising until they had read the book seven times. This episode is what I learned by reading Claude Hopkins' autobiography My Life In Advertising and his legendary book Scientific Advertising. Made possible by: Ramp: ⁠⁠https://ramp.com⁠⁠ Applovin: ⁠⁠https://www.applovin.com Vanta: ⁠⁠https://vanta.com/founders Some of my favorite quotes: 0:00 — "Any man who by a lifetime of excessive application learns more about anything than others owes a statement to his successors." 5:12 — "The man who works twice as long as his fellows is bound to go twice as far, especially in advertising." 5:30 — "If I have gone higher than others in advertising or done more, the fact is not due to exceptional ability but to exceptional hours." 6:48 — "To poverty I owe the fact that I never went to college. I spent those four years in the school of experience instead of the school of t

[00:00] A: This book is not written as a personal history, but as a business story. I try to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me and to save them some of the midnight groping which I did. Any man who, by a lifetime of excessive application, learns more about anything than others, owes a statement to his successors. The results of research should be recorded. Every pioneer should blaze his trail. That is all that I've tried to do. My only claim is that I have probably worked twice…

Founders: #430 How to Write Ads That Sell

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