flâneur

Founders: #189 David Ogilvy (The book I've given as a gift the most)

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What I learned from reading The Unpublished David Ogilvy by David Ogilvy. ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- [0:01] Will Any Agency Hire This Man? He is 38, and unemployed. He dropped out of college.He has been a cook, a salesman, a diplomatist and a farmer. He knows nothing about marketing, and has never written any copy. He professes to be interested in advertising as a career (at the age of 38!) and is ready to go to work for $5,000 a year.I doubt if any American agency will hire him.However, a London agency did hire him. Three years later he became the most famous copywriter in the world, and in due course built the tenth biggest agency in the world.The moral: it sometimes pays an agency to be imaginative and unorthodox in hiring. [2:39] Words were what made him. Reading this collection, one is struck, piece after piece by how David's words surprise and seduce, tease and provoke.[2:58] His writing is opinionated, forceful, and urgent.[4:24] David was building his first-class business in a fir

[00:00:00] Will any agency hire this man? He's 38 and unemployed. He dropped out of college. He's been a cook, a salesman, a diplomat, and a farmer. He knows nothing about marketing. He has never written any copy. He professes to be interested in advertising his career and is ready to go to work for $5,000 a year. I doubt if any American agency will hire him. However, a London agency did hire him. Three years later, he became the most famous copywriter in the world and in due course built the 10th biggest agency in the world. The moral? It sometimes pays an agency to be imaginative and…

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