flâneur

Founders: #170 Claude Hopkins (A Life in Advertising)

podscripts.co · 16,160 words · saved by 1 readers

What I learned from reading My Life in Advertising by Claude Hopkins. ---- Any man who by a lifetime of excessive application learns more about anything than others owes a statement to successors. The results of research should be recorded. Every pioneer should blaze his trail. That is all I have tried to do. [0:19] There are few pages in “My Life in Advertising” which do not repay careful study—and which do not merit rereading. Before your eyes, a successful advertising life is lived—with all that went to make it successful. The lessons taught are taught exactly as they were learned. They are dished up dripping with life. It is not a book, it is an experience—and experience has always been the great teacher. [2:49] The man who does two or three times the work of another learns two or three times as much. He makes more mistakes and more successes, and he learns from both. If I have gone higher than others in advertising, or done more, the fact is not due to exceptional ability, but to exceptional hours. [11:00] To poverty I owe the fact that I never went to college. I spent those four years in the school of experience. [15:16] If a thing is useful they call it work, if useless they

[00:00:00] This book is not written as a personal history, but as a business story. I have tried to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me, and to save them some of the midnight groping which I did. Any man who by a lifetime of excessive application learns more about anything than others owes a statement to successors. The results of research should be recorded. Every pioneer should blaze his trail. That is all I've tried to do. My only claim for credit is that I have probably worked…

related reading