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Founders: #350 How To Sell Like Steve Jobs

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What I learned from reading The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo ---- Learning from history is a form of leverage. —Charlie Munger. Founders Notes gives you the super power to learn from history's greatest entrepreneurs on demand. Get access to the World’s Most Valuable Notebook for Founders You can search all my notes and highlights from every book I've ever read for the podcast. You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you. A few questions I've asked SAGE recently: What are the most important leadership lessons from history's greatest entrepreneurs? Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) How did Edwin Land find new employees to hire? Any unusual sources to find talent? What are some strategies that Cornelius Vanderbilt used against his competitors? Get access to Founders Notes here. ---- (1:00) You've got to start with the customer experience and work back toward the technology—not the other wa

[00:00:00] The book that I want to talk to you about today is The Presentation Secrets of Steve Jobs, How to Be Insanely Great in Front of Any Audience, and it was written by Carmine Gallo. So a friend of mine founded a company and he raised money from some of the best venture capital firms in the world. And he sent me this book because he says they told him, his investors told him that he should read this book before his next round of fundraising. And apparently they give this advice to other founders in their portfolio as well. This book makes the case that Steve Jobs was the greatest…

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