flâneur

David Ogilvy

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Founder of Ogilvy

Part IThe Story The Eye Patch On his way to a photo shoot for a small shirtmaker from Maine in 1951, David Ogilvy stopped at a drugstore and bought an eye patch for $1.50. He had no particular theory about it. The model, a genuine Russian aristocrat named Baron George Wrangell, looked distinguished enough without the prop — tall, silver-haired, the kind of man who appeared to have won wars and lost fortunes. But Ogilvy had been reading the research, as he always had, and one finding nagged at him: photographs with an element of "story appeal" performed far above average in attracting…

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