Quick Summary: The Eternal Pursuit of Unhappiness
Eight simple virtues of an organization where creativity is pervasive: Courage, Idealism, Curiosity, Playfulness, Candour, Intuition, Free-Spiritedness, and Persistence.
The Eternal Pursuit of Unhappiness is the business philosophy handbook from the marketing, advertising, and PR firm Ogilvy & Mather. The book serves as a roadmap for the desired organizational culture at Ogilvy & Mather and clearly articulates the unique culture they espouse: one focused heavily on creativity. Here is a quick summary. The book outlines eight simple virtues of an organization where creativity is pervasive: Courage Idealism Curiosity Playfulness Candor Intuition Free-Spiritedness Persistence These eight virtues are common to creative people down through the ages.…
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