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Founders Notes: David Ogilvy

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The Unpublished David Ogilvy David Ogilvy Retiring can be fatal. The Unpublished David Ogilvy David Ogilvy I prefer a posture of confident authority. The Unpublished David Ogilvy David Ogilvy I plead for charm, flair, showmanship, taste, distinction. The Unpublished David Ogilvy David Ogilvy You have a first-class mind. Stretch it. The Unpublished David Ogilvy David Ogilvy Every advertisement must tell the whole sales story. The Unpublished David Ogilvy David Ogilvy The copy must be human and very simple. The Unpublished David Ogilvy David Ogilvy Great leaders almost seem to exude self-confidence. The Unpublished David Ogilvy David Ogilvy Raise your sights! Blaze new trails! Compete with the immortals! The Unpublished David Ogilvy David Ogilvy The worst fault a salesman can commit is to be a bore. The Unpublished David Ogilvy David Ogilvy For Pete's sake write shorter memos. Cut your wordage in half. The Unpublished David Ogilvy David Ogilvy In general, study the methods of your competitors and do the exact opposite. The Unpublished David Ogilvy David Ogilvy On the other hand, I believe in lots of vacations. Sabbaticals recharge batteries. The Unpublished David Ogilvy David Ogilvy

The Unpublished David Ogilvy David Ogilvy Retiring can be fatal. The Unpublished David Ogilvy David Ogilvy I prefer a posture of confident authority. The Unpublished David Ogilvy David Ogilvy I plead for charm, flair, showmanship, taste, distinction. The Unpublished David Ogilvy David Ogilvy You have a first-class mind. Stretch it. The Unpublished David Ogilvy David Ogilvy Every advertisement must tell the whole sales story. The Unpublished David Ogilvy David Ogilvy The copy must be human and very simple. The Unpublished David Ogilvy David Ogilvy Great leaders almost seem to…

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