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Product Market Fit is Math | Jeffrey Snover's blog

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I have a lot of conversations where teams toss around the concept of Product Market Fit (PMF) like it’s a vibe. We all pretend to get the gestalt of it, but usually, we’re just guessing. Here are e…

I have a lot of conversations where teams toss around the concept of Product Market Fit (PMF) like it’s a vibe. We all pretend to get the gestalt of it, but usually, we’re just guessing. Here are explanations my teams have used over the years: Is your Hair on Fire? You have PMF when the customers are buying the product as fast as you can make it—or usage is growing as fast as you can add more servers. How would you feel if you could no longer use this product? If at least 40% of them answer “very disappointed,” you have reached the threshold. Anything less means you are building a

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