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How to measure product market fit - Department of Product

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Product-market fit typically occurs during the first 2-3 years of a company’s lifespan. If a company fails to achieve product-market fit during this time, they usually are forced to pivot or shut down due to a lack of funding.

How to measure product market fit by Joni Hoadley 6 indicators to help you build products people love Product-market fit describes the stage of a company where they have successfully identified a target customer and are serving them with a product that meets the customer’s needs well. Marc Andreessen defined product-market fit as “ being in a good market with a product that can satisfy that market. ” Andreessen goes on to say “ You can always feel when product-market fit isn’t happening. The customers aren’t quite getting value out of the product, word of mouth isn’t spreading, usage isn’t gro

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