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Product/Market Fit: Experience & Data

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It’s best to start with the subjective experience, because there is no doubt when you have it. (If you’re not sure whether you have Product/Market Fit, you don’t.) If every day it’s a struggle to get customers, it’s not working yet. If every day it’s a struggle to keep up with demand, it’s working. It is a momentum change from “push” to “pull”—a change from fighting for each customer, one at a time, to a flood of signups that you can’t even explain. It’s a change from “how do we get more customers” to “how do we handle the influx of demand?” It’s working. Something clicked, like a final puzzle piece snapping into place, a “fit,” and suddenly the floodgates are open. It’s not all good. The avalanche of customer complaints outstrip your ability to deliver bug fixes and simple enhancements. You feel behind in every department simultaneously; you can’t keep up with the work no matter how “productive” you are. You obviously should hire someone—and this new revenue means you can afford it—bu

Product/Market Fit (PMF): Experience & Data by Jason Cohen on November 5, 2023 Companies that achieve Product/Market Fit - both self-funded and VC-funded - exhibit the same prototypical metrics curves and subjective experiences. source Every day people debate how to define “Product/Market Fit.” It’s best to start with the subjective experience, because there is no doubt when you have it . (If you’re not sure whether you have Product/Market Fit, you don’t.) If every day it’s a struggle to get customers, it’s not working yet. If every day it’s a struggle to keep up with demand, it’s working. It

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