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What is the Jobs to be Done framework?

therewiredgroup.com · 3,308 words · saved by 1 readers

Jobs To Be Done (JTBD) is a framework that helps you understand why and how people buy products. Understanding your customers’ JTBD dramatically increases the likelihood of connecting your product with the right buyer at the right time. JTBD can help you identify why customers buy certain products or experiences. The JTBD premise is that people don’t buy products—they hire them to do a job. The “job” is a need that your customers are trying to fulfill. When you know why people hire or fire your product, you can better understand what drives them to buy. You can also predict their behavior because the problem they are trying to solve shares the same eight elements of every JTBD. Essentially, they want to make the same progress in the same context of their lives. It’s about the crux of what they’re trying to do. Let’s take a closer look at the eight elements of a JTBD through a simple story. What “job” causes someone to hire a milkshake at eight o’clock in the morning? That’s what we as

Jobs To Be Done (JTBD) is a framework that helps you understand why and how people buy products. Understanding your customers’ JTBD dramatically increases the likelihood of connecting your product with the right buyer at the right time. What does Jobs To Be Done help you identify? JTBD can help you identify why customers buy certain products or experiences. The JTBD premise is that people don’t buy products—they hire them to do a job. The “job” is a need that your customers are trying to fulfill. When you know why people hire or fire your product, you can better understand what drives them to

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