✳flâneur — a map of the web's best reading

The ultimate guide to willingness-to-pay

lennysnewsletter.com · 2,969 words · saved by 5 readers

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Upgrade to paid P.S. Don’t miss The Best of Lenny’s Newsletter book (all proceeds going to charity), Lennybot (an AI chatbot trained on my newsletter posts, podcast interviews, and more), my recruiting service (focusing on Sr. PM and VP roles), and my new swag store (great gifts for your favorite PM, or yourself!). Pricing is the most under-leveraged growth lever. It can drive enormous sustained growth (quickly) and often takes very little product work, yet is rarely prioritized or even discussed within product teams. That’s because pricing can be scary, irrational, and hard to know if you’ve done it right. Yet everyone who invests in pricing wishes they’d done it a lot sooner. Enter my friend Kristen Berman. Kristen is a behavioral scientist, a founder of Irrational Labs, and a past podcast g

The ultimate guide to willingness-to-pay How to effectively run your own WTP study, with templates, guides, examples, and more Kristen Berman Feb 13, 2024 ∙ Paid 183 6 8 Share 👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Subscribe P.S. Don’t miss The Best of Lenny’s Newsletter book (all proceeds going to charity), Lennybot (an AI chatbot trained on my newsletter posts, podcast interviews, and more), my recruiting service (focusing on Sr. PM and

Explore this link on the map →

saved by

related reading