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Power of the JTBD Framework - Product Mindset's Newsletter

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Customers don't buy products. they hire products to do a job. - Clayton Christensen

Power of the JTBD Framework Customers don't buy products. they hire products to do a job. - Clayton Christensen Product Mindset Oct 03, 2021 4 Share What is the Jobs To Be Done framework? The jobs-to-be-done framework is an approach to developing products based on understanding both the customer’s specific goal or “job,” and the thought processes that would lead that customer to “hire” a product to complete the job. When using this framework, a product team attempts to discover what its users are actually trying to accomplish or achieve when they buy a product or service. JTBD is a framework,

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