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The Jobs to be Done Framework (to Understand Demand) - Commoncog

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Join 8,000+ sharp investors and operators like yourself, and we'll send you a collection of Commoncog's best articles right away: Note: This is Part 2 in a short series of essays on Understanding Customer Demand. Read Part 1 here. In the previous instalment of the Demand Series, I introduced you to a handful of useful ideas: The basic idea that we will exploit in this piece is this: let’s say that you’re decent at Sales Safari. Let’s say that you know: We are left with the following questions: Sales Safari, you should realise by now, has nothing to say about these questions. Sales Safari is a demand identification framework. It tells you who to target, why they buy, and gives you a rough idea of how to find and attract them. The classical, marketing name for what Sales Safari allows you to do is ‘segmentation’. The second set of questions, on the other hand, are related to how your best-fit customers buy. In order to get the answers to these specific questions, we’re going to need a di

The Jobs to be Done Framework (to Understand Demand) - Commoncog --> This is part of the Market topic cluster, which belongs to the Business Expertise Triad . Members only Business Thinking The Jobs to be Done Framework as a Method to Understand Demand By Cedric Chin The thought of business school make you go ‘eww’? You’re in good company. 9,000+ investors and operators read Commoncog to sharpen their business acumen ... WITHOUT going back to school. Sign up for our newsletter and get a weekly dose of good business thinking (no BS guaranteed): Subscribe How and why the Jobs to be Done Framewor

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