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Personas vs. Jobs-to-Be-Done

nngroup.com · 2,224 words · saved by 1 readers

Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details.

8 Personas vs. Jobs-to-Be-Done Page Laubheimer Page Laubheimer August 6, 2017 2017-08-06 Share Email article Share on LinkedIn Share on Twitter Summary: Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details. In This Article: Introduction Jobs-to-Be-Done: A Useful Tool to Focus on Outcomes Rather than Features Good Personas Go Beyond Demographics Jobs-to-Be-Done Don’t Promote Empathy Personas Help with Prioritizing Among Different Users Personas and Jobs-to-Be-Done Are Compatible Summary Introd

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