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Speedrunning the Skill of Demand - Commoncog

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Join 8,000+ sharp investors and operators like yourself, and we'll send you a collection of Commoncog's best articles right away: This is Part 1 in a series of essays about Customer Demand. Let’s talk about demand. What I mean when we talk about ‘demand’ is customer demand — that invisible thing that makes business possible. Skill at understanding demand is what underpins the domain of marketing, sales, and product. There’s an old Peter Drucker saying that goes “the purpose of a business is to create and keep a customer” — which is actually quite profound if you pause to think about it. Without a customer, you have no business. In order to create a customer, you must find and then meet an unmet demand. Most things in business are ultimately in service of this. Demand is one of the first things you learn when you go into business for yourself. People will talk about it obliquely, though. They will say things like “get out of the building and talk to customers”, or “sell painkillers, not

Speedrunning the Skill of Demand - Commoncog --> This is part of the Market topic cluster, which belongs to the Business Expertise Triad . Business Thinking Speedrunning the Skill of Demand By Cedric Chin Table of Contents The thought of business school make you go ‘eww’? You’re in good company. 9,000+ investors and operators read Commoncog to sharpen their business acumen ... WITHOUT going back to school. Sign up for our newsletter and get a weekly dose of good business thinking (no BS guaranteed): Subscribe This is Part 1 in a short series of essays on Understanding Customer Demand . Let’s t

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