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Wes Kao — The rise of the end-to-end marketer

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At all types of organizations, I’m seeing more high-performers get rewarded when they can handle projects end-to-end. If a normal marketer is an infantry soldier, these marketers are Navy SEALs. They can parachute into unknown territory to quickly assess a situation. Then determine the best course of action. They are highly trained, flexible, disciplined, and razor sharp in their execution. End-to-end marketers have a vision, can develop a strategy, and can execute to bring their idea to life. Another way to think about this type of person: they have all the skills, resourcefulness, and savvy to be an entrepreneur. But they often prefer to work within organizations as intrapreneurs. *** Let’s say a marketer wants to create a video series for their company. Imagine these two scenarios: Marketer #1: Has the idea, but doesn’t know what to do next. Expects their boss or subject matter experts to fill in the details. Marketer #2: Drafts the script copy themselves Films a quick video on thei

The rise of the end-to-end marketer Employees used to swim in their own lane. That doesn’t work anymore. At all types of organizations, I’m seeing more high-performers get rewarded when they can handle projects end-to-end. If a normal marketer is an infantry soldier, these marketers are Navy SEALs. They can parachute into unknown territory to quickly assess a situation. Then determine the best course of action. They are highly trained, flexible, disciplined, and razor sharp in their execution. End-to-end marketers have a vision, can develop a strategy, and can execute to bring their idea to li

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