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Learn, build, judge, ship: What to look for in your first (AI) marketer

gkogan.co · 1,735 words · saved by 1 readers

I've worked with 100+ startups over the past 13 years and led growth and marketing at Pinecone from pre-seed to $1B+ valuation. These days, when I talk to founders about hiring the same conversation keeps coming up: they're not sure what to look for in their first marketing hire. This post roughly reflects the advice I've been giving my consulting/advisory clients for the past six months, and it's been battle-tested through clients who took the advice and hired their first AI marketer. The issue starts almost immediately, when founders ask me whether they should hire a product marketer or growth marketer or this or that... If that's where you begin, you're already headed for a sub-par hire who's not likely to make the impact you want. Traditional marketing specializations like product marketing, growth, demand gen, and content marketing are relics of a pre-AI world where you needed separate people for separate functions. This doesn't cut it anymore, not when your competition is aiming

I've worked with 100+ startups over the past 13 years and led growth and marketing at Pinecone from pre-seed to $1B+ valuation. These days, when I talk to founders about hiring the same conversation keeps coming up: they're not sure what to look for in their first marketing hire. This post roughly reflects the advice I've been giving my consulting/advisory clients for the past six months, and it's been battle-tested through clients who took the advice and hired their first AI marketer. The issue starts almost immediately, when founders ask me whether they should hire a product marketer or grow

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