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Wes Kao — Develop adjacent skills to become a better operator

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The best marketers might call themselves marketers... But they are secretly strong in other disciplines. Over the past 12 years, I’ve been asked many times, “How can I become a better marketer?” My answer has changed over time. But one thing has stayed constant: only focusing on marketing is not

Develop adjacent skills to become a better operator The best marketers might call themselves marketers... But they are secretly strong in other disciplines. Over the past 12 years, I’ve been asked many times, “How can I become a better marketer?” My answer has changed over time. But one thing has stayed constant: only focusing on marketing is not enough. By all means, read the classics and contemporary work about marketing. If you ONLY do that, though, you’ll back yourself into a corner. Your box will get smaller and smaller. Instead, get good at adjacent disciplines . The adjacent disciplines

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