✳flâneur — a map of the web's best reading

Wanted: Smart Generalists

helenmin.com · 1,694 words · saved by 1 readers

Why your first marketing hire should be a generalist (and where to find them)

Wanted: Smart Generalists Mar 23 Written By Helen Min In the early stages of a startup, founders recognize the value of a strong generalist . They’re the Jack (and Jacqueline) of all trades who solves problems, connects dots, and advances projects nobody else owns. What they lack in expertise, they make up for in passion and natural talent. So it’s curious why so many founders seek out specialists for their first marketing hire (that, or an overqualified CMO ). I hear it all the time: “I need to hire the best [SEO/email/performance/demand gen/content] person out there. Know anyone?” If a found

Explore this link on the map →

saved by

related reading