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Personas – A Simple Introduction | Interaction Design Foundation (IxDF)

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Creating personas helps you understand your users’ needs, experiences, behaviours and goals. Learn more about how they help you create great user experiences.

Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you understand your users’ needs, experiences, behaviors and goals. Creating personas can help you step out of yourself. It can help you recognize that different people have different needs and expectations, and it can also help you identify with the user you’re designing for. Personas make the design task at hand less complex, they guide your ideation processes, and they can help yo

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