✳flâneur — a map of the web's best reading

Rethinking personas: Empathy and inclusion in UX design | by Letitia Rohaise | Apr, 2024 | UX Collective

uxdesign.cc · 1,795 words · saved by 1 readers

“User-centred” is a buzzword but I like it. The emphasis is on setting aside personal biases and listening to the users — a principle that I understood given my background in psychology. Much like in qualitative psychological research, we strive to let real people’s experiences guide us, probing their thoughts with open-ended questions to uncover real insights. However, during the ‘Define’ phase of the first double diamond — a key stage for refining research — I encountered the concept of personas with considerable surprise. Was I to distil an entire user base into a single, fabricated individual, complete with a made-up life story and hobbies? How does this approach align with user-centred design principles when it appears to involve generalising and stereotyping users? The process seemed oddly misplaced. Even more confusing was the enthusiasm with which my peers seemed to embrace this task, crafting elaborate backstories for these fictional characters complete with photos, occupation

UX Research UX Product Design Inclusive Design Ux Strategy Rethinking personas: Empathy and inclusion in UX design By using more inclusive methods like Jobs-To-Be-Done and Empathy Maps, we can ensure a better understanding of the diverse user needs to create more meaningful and accessible products. Letitia Rohaise 7 min read · Apr 2, 2024 -- 2 Listen Share Press enter or click to view image in full size Image by Author, made on Canva. “User-centred” is a buzzword but I like it. The emphasis is on setting aside personal biases and listening to the users — a principle that I understood given my

Explore this link on the map →

related reading