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Product-Driven versus Customer-Driven

ribbonfarm.com · 7,856 words · saved by 1 readers

I have lost track of the number of times I’ve had conversations about product-driven versus customer-driven businesses in recent years. It’s a distinction that just keeps cropping up, a…

I have lost track of the number of times I've had conversations about product-driven versus customer-driven businesses in recent years. It's a distinction that just keeps cropping up, and has featured in every consulting gig I've had in the last three years, but surprisingly I haven't found any treatment of it that satisfies me. So this post is partly an attempt to save myself from future repetition. Discuss with vgr_zirp → The distinction is central to many questions people ask in business: Which kind of business should you build? Can you transform your business from one kind to the other? Is

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