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Disruptive innovation

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In business theory, disruptive innovation is innovation that creates a new market and value network or enters at the bottom of an existing market and eventually displaces established market-leading firms, products, and alliances. In theory, disruptive innovation makes it hard for leading firms to stay at the top of their industry. The term, "disruptive innovation" was popularized by the American academic Clayton Christensen and his collaborators beginning in 1995.

Disruptive innovation - Wikipedia Jump to content From Wikipedia, the free encyclopedia Technological change An 1880 penny-farthing (left), and an 1886 Rover safety bicycle with gearing In business theory, disruptive innovation is innovation that creates a new market and value network or enters at the bottom of an existing market and eventually displaces established market-leading firms, products, and alliances. In theory, disruptive innovation makes it hard for leading firms to stay at the top of their industry. [ 1 ] The term, "disruptive innovation" was popularized by the American a

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