How to sell to developers (tldr: you don’t, sell to their boss)
Sep 30, 2023 - 4000-word guide on developer-focused product-led sales, outreach strategies, selling open source, and pricing and packaging for dev tools. All that to help you sell to developers.
How to sell to developers (tldr: you don’t, sell to their boss) Transcript So I’ll start heavy, you don’t sell to developers, not directly. They don’t want ROI discussions or pricing negotiations with an account executive. They want to solve their current (tech) problem with your dev tool. They want to see that they actually can use it in their work setup. My take is that you market to developers and you sell to their boss (or their boss's boss). Ideally, after there is adoption and buy-in from the end-users, the developers. But if selling to developers is about not selling to them then how do
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