How to sell dev tools in 2023. If you’re experiencing a lot more… | by Anna Debenham | boldstart ventures | Jun, 2023 | Medium

If you’re experiencing a lot more friction in the sales process this year, you’re not alone.

11 min read Jun 6, 2023 -- Press enter or click to view image in full size If you’re experiencing more friction in the sales process this year, you’re not alone. In their 2023 Report Impact of an Economic Downturn on the SaaS Industry, Everstage and RevOps Co-op reported that of the 64% of companies experiencing cuts, 67% were cutting software budgets. Almost three quarters have either decided not to purchase new software at all, or only purchase mission-critical software. Press enter or click to view image in full size Everstage and RevOps Co-op 2023 report on the Impact of an…

related reading

• AI startups: Sell work, not softwaresarahtavel.com
• New Junior Developers Can’t Actually Code | N’s Blognmn.gl
• Excuse me, is there a problem?longform.asmartbear.com
• Ideas for AI in Sales Software - Sara Dusaradu.substack.com
• Changing times (or, why is every layoff 10-15%?)blog.eladgil.com
• A guide for finding product-market fit in B2Blennysnewsletter.com
• How to sell to developers (tldr: you don’t, sell to their boss)developermarkepear.com
• Software companies buying software: a story of ecosystems and vendors · Erik Bernhardssonerikbern.com
• AddyOsmani.com - The Next Two Years of Software Engineeringaddyosmani.com
• How To Validate Product Ideas Before (And After) Building Themtraining.kalzumeus.com
• Software Buying Trends & Insightsonlycfo.io
• Roadmap: Ethan Kurzweil's new developer laws are harder, better, faster, stronger - Bessemer Venture Partnersbvp.com