How to advertise to developers: deep dive into paid developer marketing
Deep dive into running paid ads on developers (which is hard). I go through first principles, then dive into best practices, targeting, creatives, landing pages, channels and examples from the best developer-focused companies.
How to advertise to developers: deep dive into paid developer marketing Transcript Advertising to developers feels like asking for trouble. And it is. Most developers hate advertising, especially if it is done in a "traditional" way. Pushy pop-ups, "do it now", flashy colors, and all that stuff. Things that work like a charm in e-commerce or fashion will most likely not work on devs. Some marketers would even go as far as to say that you shouldn't use paid ads to market to developers at all . You can create developer-focused content, grow communities, create helpful videos but not ads. Why? De
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