Major behavioral theories, explained | by Irina Nik | UX Collective

Why the behavior occurs and how to achieve and maintain it

Member-only story Major behavioral theories, explained Behavioral theories explain why the behavior occurs, how to achieve and maintain it. Irina Nik 7 min read · May 2, 2021 -- 1 Listen Share We will review 5 theories most relevant to the experience design: Transtheoretical model Theory of planned behavior (based on the theory of reasoned action) MINDSPACE approach Fogg model Hook model (similar to the model of Charles Duhigg described in his book “ The Power of Habit ” and also to the engagement loop by Amy Jo Kim that we have reviewed in Gamification 101 ) To illustrate the theories we will

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