The COM-B Model for Behavior Change - The Decision Lab
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The COM-B model for behavior change cites capability (C), opportunity (O), and motivation (M) as three key factors capable of changing behavior (B)
PublishedMay 30, 2021 CategoryOrganizational Behavior · Political Science Reading time16 min read The COM-B model is a behavior change framework that proposes three necessary components for any behavior (B) to occur. Through assessing capability (C), opportunity (O), and motivation (M), leaders, policymakers, and behavioral scientists can understand why a specific behavior occurs and how to create targeted interventions that lead to effective change. The Basic Idea The COM-B model for behavior change cites capability (C), opportunity (O), and motivation (M) as three key factors capable…
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