Ananya Jaikumar

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on the atlas — 10

highlights — 8

At any point in the process, did you feel overwhelmed or confused? **
Student experience research, Online Whiteboard for Visual Collaboration
Service design engages users throughout the design process so that decisions are made using observations and evidence, not assumptions.
Service design playbook | ontario.ca
This is most commonly used to: Answer specific, tactical questions Shape design applications for a product or a feature Evaluates an existing idea, product, or service Assess if a product or an idea is aligned with user needs
Foundational vs. Directional Research
Foundational Research (sometimes referred to as “exploratory” research) focuses on problems or topics that haven't yet been defined with clarity. This type of research is critical in: Generate an initial understanding of the field Establish priorities Explore needs and behaviors of the potential users And anticipate and adapt to changes in the competitive landscape
Foundational vs. Directional Research
To cater to various users’ and customers’ contexts as a designer, you must understand these sorts of relations between service receivers and service providers and the far-reaching aspects of their contexts from start to finish.
What is Service Design? | Interaction Design Foundation (IxDF)
Users don’t access brands in a vacuum, but within complex chains of interactions.
What is Service Design? | Interaction Design Foundation (IxDF)
“When you have two coffee shops right next to each other, and each sells the exact same coffee at the exact same price, service design is what makes you walk into one and not the other.”
What is Service Design? | Interaction Design Foundation (IxDF)
A designer who doesn’t understand human psychologies is going to be no more successful than an architect who doesn’t understand physics.
The psychology in UX design. Unless we are making automated products… | by Ish∆n | UX Collective