China's Fast Beauty Stars Are Changing the Game, Pushing Out New Products

China's fast beauty brands — primed for quick production and lighting-fast new product development — threaten to overtake traditional Western brands.

Flower Knows made its owners — both in their 20s — multi-millionaires in five years. They are part of China's fast beauty culture, the new frontier of the make-up industry. Flower Knows/ Taobao Flower Knows. Perfect Diary. Judy Doll. Florasis. If you don't live in China, you've probably never heard of these make-up brands — but together, they made several billion dollars in revenue in 2020, bucking a COVID-era trend that saw Western beauty brands losing at least 10% of their revenue last year. The secret to their success is simple: new is always better. These brands take just three months…

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