How Shein beat Amazon at its own game — and reinvented fast fashion - Rest of World

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By connecting China’s garment factories with Western Gen-Z customers, Shein ushered in a new era of “ultra-fast” shopping.

Rest of World By Louise Matsakis , Meaghan Tobin and Wency Chen 14 December 2021 L ast year, Julia King, a 20-year-old art student and influencer from Texas, noticed that a particular kind of sweater vest was taking over the internet. Celebrities like Bella Hadid had been photographed wearing shrunken argyle-patterned styles, channeling classic ’90s movies like Clueless during a wave of millennium-era nostalgia. Soon, King found the perfect example in a thrift store: a child-sized pink and red knit vest that fit tight and cropped on an adult. Using herself as a model, King paired it with jeans

How Shein beat Amazon at its own game — and reinvented fast fashion - Rest of World

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