Chicecream Melts the Hearts of Chinese Consumers | Dao Insights

China's premium ice cream brand Chicecream has won over consumers with its unique design, guochao brand identity and creative digital campaigns.

This article is part of our weekly series shining the light on an influential Chinese brand. Known as ‘the Hermès of ice cream’, Chicecream is top of the range in the market with one ice cream costing around 20 RMB Chicecream has reinvented ice cream in China with its memorable tile-shape form and unique flavours . Launched in March 2018, the brand has become well-established across China with 592 stores as of July 2020. Its rapid journey to success saw the brand sell 8 million ice creams in 2019, and become the top brand for ice cream sales on Tmall’s 2020 Singles’ Day. Known as ‘the Hermès o

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• Phương Anh

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