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The Prognosis For Beauty M&A And Early-Stage Funding In 2024 | Beauty Independent

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With the market stabilizing somewhat and returning to a healthier state, I believe 2024 and 2025 are going to be extraordinary years for beauty M&A. New exciting cohorts of innovative beauty brands are growing up and reaching interesting threshold revenue stages yet still offer considerable expansion and development opportunities to the acquirer. I think there are a few lessons that younger brands can learn from the success of both the recent and potential 2024 transactions. First, there is no cookie-cutter or silver-bullet approach to scaling and exiting. Some brands like K18 have quick and meteoric growth and exit quickly. Other brands take more time to build their community, distribution and growth story. Looking to other brands' success stories for inspiration is fine, but don't expect any two brands' trajectories and journeys to look exactly the same. Build a bespoke and tailored journey that provides the best and most authentic path for your own brand's value proposition, positio

No Stupid Questions The Prognosis For Beauty M&A And Early-Stage Funding In 2024 Rachel Brown January 22, 2024 February 2, 2024 Share this article After a fallow period, beauty M&A has been on a tear since late last year. K18 , Barbara Sturm , Dr. Dennis Gross Skincare, The Honey Pot Company and more have been involved in deals, and there are plenty of other brands rumored to be trading soon. In a roundup of sought-after beauty M&A targets, the publication Business of Fashion identified Kosas, Rare Beauty, Merit, Glow Recipe, Makeup by Mario, Huda Beauty, Vegamour, Biologique Recherche an

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