Meet Shein: The secretive Chinese fast-fashion firm taking over online retail - CityAM : CityAM
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Shein has taken online retail by storm and is now valued at more than $15bn. But how do they sell their clothes so cheaply?
Tuesday 27 July 2021 11:53 am | Updated: Tuesday 27 July 2021 11:58 am Shein has exploded by cracking the global Gen Z market Taking the Tube at the minute can still, at times, feel like time travel. Around you are slightly tattered posters for theatre productions that haven’t been on stage for more than a year; ads for movies touted for cinema release that ended up quietly released to Netflix with little fanfare. Amongst these relics of a pre-pandemic past are a host of new, rather brighter examples. Boohoo is everywhere. So are Pretty Little Thing, Something for the Weekend, and a…
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