Never Split the Difference: Negotiating as if Your Life Depended on It

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DEDICATION For my mother and father who showed me unconditional love and taught me the values of hard work and integrity CONTENTS Dedication CHAPTER 1 | THE NEW RULES How to Become the Smartest Person . . . in Any Room CHAPTER 2 | BE A MIRROR How to Quickly Establish Rapport CHAPTER 3 | DON’T FEEL THEIR PAIN, LABEL IT How to Create Trust with Tactical Empathy CHAPTER 4 | BEWARE “YES”—MASTER “NO” How to Generate Momentum and Make It Safe to Reveal the Real…

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