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How to Kill a Unicorn

chrisfrantz.com · 1,728 words · saved by 1 readers

I took a deep dive on freemium pricing and decided to document it in this post. Why freemium? I think it’s how the little guys can win against market leaders. Basically, it’s how you kill a unicorn. Notion, Figma, Canva, Mailchimp, and Segment. What do all of these platforms have in common, besides being category...

I took a deep dive on freemium pricing and decided to document it in this post. Why freemium? I think it’s how the little guys can win against market leaders. Basically, it’s how you kill a unicorn. Notion, Figma, Canva, Mailchimp, and Segment. What do all of these platforms have in common, besides being category leaders? Each one has unseated the previous category leaders with less money and smaller teams. Each has also opted for a product led growth strategy that is fueled by product virality and an innovative pricing strategy. But let’s back up. How did we get here? The ye

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