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Freemium vs. Free Trial: Which Gets You More Paying Customers?

cxl.com · 3,610 words · saved by 1 readers

Freemium and free-trial signups have one thing in common: Neither generates revenue. You may agonize over the decision to choose one path over the other,

Freemium and free-trial signups have one thing in common: Neither generates revenue. You may agonize over the decision to choose one path over the other, but you can save that strategic energy for figuring out how to transition more free users into paying customers with user onboarding . This post details the freemium and free-trial models and considers the key questions—about your business, your market, and your product—that guide you toward the best option. Table of contents The difference between freemium and free trial What both strategies are—and are not Why product-led strategies work fo

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