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The 5 Phases of Figma’s Community-Led Growth: From Stealth to Enterprise | First Round Review

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Claire Butler, Figma’s first business hire, walks us through the different phases of the company’s community-led growth model — from planting the seeds with power users in stealth mode all the way to layering a sales motion and moving upmarket.

In the earliest stages of company-building, folks often worship at the altar of speed — launch an MVP quickly, gather hoards of customer feedback and start pivoting your way into product/market fit. The sooner you can get your product out there, the better. But the path to building Figma was an exercise in patience. Founded in 2012, Figma didn’t actually start shipping software to beta users until 2015. After launch, it took another two years to add paid pricing tiers — and a couple more to bring on a sales team. But taking a longer, winding path to launch a product doesn’t mean that you keep

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