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Build empathy with users to inform research | Coursera

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Empathy is a pillar of good UX design because it helps designers connect with users and understand their needs and problems. Indeed, empathy is so crucial to UX design that the best designers start empathizing with users long before they start formally researching their needs. For example, designers might proactively empathize with users in order to refine their research plans before they begin interviewing. This is called an empathy exercise: Designers use their imaginations and perspective-taking skills to anticipate their users’ experiences so they can ask better interview questions. In this review, you’ll explore an example of an exercise in which a designer empathizes with fictional user profile bios. For the purpose of this course, user profiles are short biographies that describe fictional people who stand in for real-life interview participants. Don’t confuse user profiles with user personas: User profiles are short, fictional biographies that aid with informal empathy exercise

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